Top 7 Best Outbound Sales Software for SaaS

Outbound sales can make all the difference for SaaS companies aiming to acquire new customers and scale quickly. In fact, did you know that SaaS companies with strong outbound strategies can see growth rates up to 40% faster than those relying solely on inbound? 

Outbound sales, backed by the right software, bring precision, scalability, and valuable insights, transforming cold outreach into a seamless, efficient process.

 Let’s dive into the top outbound sales tools every SaaS business should consider to maximize growth, along with actionable strategies to boost results.

What Is SaaS Sales?

SaaS (Software as a Service) sales focuses on selling cloud-hosted, subscription-based products. Unlike one-time software purchases, SaaS sales are about securing recurring revenue and fostering long-term relationships.

 Outbound sales in SaaS take a proactive approach—reaching out directly to potential customers to show them how the software meets their needs.

What Is Outbound Sales Software?

Outbound sales software is the backbone of proactive SaaS sales. It equips sales teams with tools to target prospects, automate follow-ups, and analyze performance. 

With features like lead scoring, automated messaging, and multi-channel outreach, these tools help SaaS companies streamline sales, improve lead generation, and close more deals

Below is a list of the top 7 outbound sales software solutions with detailed information on their key features, user ratings, and pricing. Each tool serves a unique purpose in streamlining outreach, prospecting, and sales engagement.

1. Outreach.io - Sales Engagement Platform

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• G2 Rating: 4.3/5
• Best For: Comprehensive sales engagement
• Free Trial: Not available
• Starting Price: Custom pricing based on requirements

Outreach.io is a powerful sales engagement platform that offers multi-channel outreach across email, phone, and LinkedIn. With a focus on nurturing leads at every stage, Outreach.io enables SaaS companies to automate follow-ups, set personalized cadences, and track real-time analytics, making it easier to refine outreach strategies based on actionable insights. Its seamless integrations with popular CRMs make it a go-to for companies looking to enhance efficiency and customer engagement.

• Key Features:some text
  • Multi-Channel Outreach: Allows engagement across email, phone, and LinkedIn
  • Automated Sequences: Set follow-up cadences to maintain prospect engagement
  • Real-Time Analytics: Track engagement metrics to optimize outreach
  • CRM Integrations: Syncs with CRMs for a cohesive sales workflow

2. Saleshandy - All-In-One Cold Email Outreach Software

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• G2 Rating: 4.6/5
• Best For: Scalable cold email campaigns
• Free Trial: 7 days
• Starting Price: $25/month (billed annually)

Saleshandy simplifies cold email outreach with built-in prospecting, personalized messaging, and automated follow-ups. The platform includes B2B lead-finding capabilities, high deliverability features, and integrations with leading CRMs, making it ideal for managing large-scale email outreach.

3. Ringover - AI-Powered Cold Calling Tool

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• G2 Rating: 4.6/5
• Best For: Voice-based outreach
• Free Trial: 7 days
• Starting Price: $21/month (billed annually)

Ringover is an AI-driven cold-calling tool designed to improve voice outreach. The software offers smart dialling, call recording, detailed analytics, and seamless CRM integration for streamlined performance.

4. Apollo.io - Multi-Channel Outreach and Lead Generation Platform

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• G2 Rating: 4.5/5
• Best For: Lead generation and multi-channel engagement
• Free Trial: 14 days
• Starting Price: Customized plans

Apollo.io stands out for its ability to drive multi-channel outreach and lead generation with a focus on email and phone communication. With Apollo, sales teams can conduct highly personalized outreach, use its database for precise lead targeting, and set up automated follow-up sequences. Apollo.io provides analytics on response rates and conversion rates, enabling teams to optimize their sales approach based on real-time data continuously.

• Key Features:some text
  • Email and Phone Outreach: Supports multi-channel prospect engagement
  • Automated Sequences: Schedule follow-ups to keep leads engaged
  • Data Insights: Track open and response rates to refine messaging
  • Extensive Lead Database: Access to a large pool of high-potential leads

5. Waalaxy - LinkedIn Outreach Tool

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• G2 Rating: 4.6/5
• Best For: LinkedIn prospecting
• Free Trial: 7 days
• Starting Price: $85.5/month (billed annually)

Waalaxy is specialized in LinkedIn outreach, helping SaaS teams connect with decision-makers. Features include automated sequences, data insights, and personalized messages to boost engagement on LinkedIn.

6. Vidyard - Video Prospecting Tool

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• G2 Rating: 4.5/5
• Best For: Video-based outreach
• Free Trial: 14 days
• Starting Price: $19/month (billed annually)

Vidyard enables personalized video prospecting to create a memorable impression on potential clients. Sales reps can track video engagement in real-time, adjust content based on response, and integrate Vidyard with CRMs for seamless workflow.

7. Calendly - Meeting Scheduler Tool

• G2 Rating: 4.7/5
• Best For: Simplifying meeting scheduling
• Free Trial: 14 days
• Starting Price: $10/month (billed annually)

Calendly offers seamless scheduling, reducing back-and-forth emails. Its features include time zone detection, customizable invitations, and integration with CRMs to keep meetings organized.

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Actionable Outbound Sales Strategies for SaaS Success

1. Targeted Lead Generation

Start with a clear understanding of your ideal customer profile. Use software to filter leads based on demographic and firmographic data, focusing on those most likely to benefit from your product. The more refined your targeting, the higher your engagement rates.

2. Personalized Outreach

A personalized message stands out. Use tools like Salesforce or HubSpot to track past interactions and customize your approach based on each lead’s behavior. 

Show that you’ve done your homework and understand their unique challenges this can be the difference between getting ignored and getting a response.

3. Multi-Channel Engagement

Prospects are more likely to respond when they see your outreach across different channels. Combine email, social media (especially LinkedIn for B2B), and phone calls to create a cohesive multi-channel experience that reaches prospects where they’re most active.

4. Follow Up Sequences

Consistent follow-ups are vital. Tools like Outreach.io and Apollo.io allow you to set up automated sequences to keep prospects engaged over time. Research shows that most sales happen after the fifth follow-up so don’t stop too soon!

5. Performance Tracking and Optimization

Use your software’s analytics to track metrics like open rates, response times, and conversion rates. Based on these insights, refine your messaging and adjust your strategies. The more you learn from your data, the more effective your outreach will become.

How Can Happyloop Help in Outbound Sales ?

HappyLoop enhances outbound sales for SaaS companies by providing data-driven targeting, personalized insights, and automated follow-ups. Its AI segments leads, predicts their interests, and triggers timely outreach across channels, increasing engagement rates.

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 Integrated with CRM and sales tools, HappyLoop also tracks performance, helping sales teams refine strategies for better conversion and faster growth.

FAQs

What Is the Outbound Sales Process for SaaS?
The outbound process starts with identifying high-potential leads, crafting personalized messages, and using consistent follow-ups to convert leads into paying customers. Sales software supports each step, allowing reps to focus more on closing deals than on administrative tasks.

What Is Outbound in CRM?
Outbound in CRM refers to proactive outreach. CRMs with outbound sales features, like Salesforce or HubSpot, help sales reps manage this outreach and provide data to enhance engagement.

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Conclusion

Choosing the right outbound sales software is essential for SaaS businesses looking to scale and increase conversion rates. Whether you’re using Salesforce for advanced lead management or Outreach.io for multi-channel engagement, each tool on this list offers unique advantages. 

With a solid strategy and the right software, you can amplify your outreach, engage prospects effectively, and accelerate your company’s growth!

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